There’s no such thing as being fashionably late when it comes to the Sturgis Motorcycle Rally. This party begins with a bang at 5 p.m. on Friday, Aug. 6 at the #1 Sturgis Rally destination—the Sturgis Buffalo Chip! Grab a spot in the Chip’s legendary amphitheater for the Buffalo Chip Official Sturgis Rally Kickoff and experience the spectacle as magnificent machines and famous faces make their grand entry in a parade down Buffalo Chip Main Street. The festivities continue into the evening with live entertainment from Puddle of Mudd, Blacklite District, Big Skillet, the International Bikini Team and more!