Report: Boston Celtics to Add General Electric Logo to Jerseys

Joe Faraoni / ESPN Images(BOSTON) — One of the NBA’s most famous jerseys will look a little different next season.

According to ESPN‘s Darren Rovell, the Boston Celtics plan to announce a comprehensive deal with General Electric, including putting its logo on the team’s jerseys.

The NBA approved the plan for advertisements on jerseys in April 2016. Every team is expected to add an advertisement to their uniforms before next season.

The Celtics will formally announce the news at a press conference scheduled on Wednesday morning at GE’s headquarters, according to ESPN.

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