We’d love to invite you to cover a joyful, community-driven story happening Sunday, February 8 in Rapid City — celebrating a local shelter puppy who’s gone from rescue to the national spotlight.
The Humane Society of the Black Hills, in partnership with Cohort Craft Brewery, is hosting a Puppy Bowl Watch Party, Adoption Event, and Fundraiser featuring Calamity Jane (CJ) — a husky mix and Puppy Bowl XXII participant who will be appearing in person.
This event offers strong visuals and feel-good storytelling, including:
- CJ meeting the public after her Puppy Bowl appearance
- Adoptable shelter dogs on site
- The debut of a limited-release beer can featuring CJ’s face and logo
- A family-friendly adoption and fundraising event benefiting local shelter animals
- A book available for purchase chronicling CJ’s journey from rescue to Puppy Bowl star
CJ is also currently up for adoption, with a thoughtful essay-based process to ensure the best possible forever home — a unique and responsible approach that highlights ethical adoption in the spotlight.
What: Puppy Bowl Watch Party, Adoption Event & Fundraiser
When: Sunday, February 8, 2026
Where: Cohort Craft Brewery, Rapid City
Visuals: Puppy Bowl star appearance, adoptable dogs, branded beer can debut, community celebration
We’d love to welcome your outlet to attend, film, photograph, or interview staff about CJ’s journey, the Puppy Bowl experience, and how community partnerships help shelter animals find second chances.
